An early look at the mi adidas UltraBOOST customization options.
The NMD stole the buzz for a minute, but the Ultraboost has always been Adidas’ most coveted sneaker. It’s also been notoriously hard to get, at least in the more popular colorways. Adidas has apparently heard the pleas of aspirational Ultraboost owners, and are adding the shoe to their Mi Adidas customization service.
The options are limited to start, with only three color options for the woven upper. However, the option of using non-white boost soles (grey and black are the other options) and a variety of choices for the cage, heel and laces more than make up for it. All the current options include reflective material.
The announcement coincides with Adidas’ opening of their New York City flagship store. The Ultraboost will be available for customization here starting December 1 at 11am. This one is going to hurt your wallet, as the price starts at $265.