Hip looking AF.
In an effort to adopt a Tumblr aesthetic, Apple Regent Street (the tech giant's Central London location) has incorporated indoor trees into its interior design. The plants starkly contrast with the ultra-modern architecture of the building - but that's the point. Apple Regent Street has been around since 2004, but it has spent the last few years enduring extensive renovation. It's now back open to the public, trees and all. Here's what the folks at Foster + Partners had to say (the architecture firm behind the renovation):
“The new Apple Regent Street is about a respectful dialogue between old and new – carrying forward a heritage of craftsmanship in a contemporary way. Contained within its historic fabric, is a new grand ‘town square’ with trees that bring nature into the interior spaces. Everything from the vast luminous ceiling to the sculptural stone handrails create an experience that is warm and inviting, providing a calm backdrop for everyone to experience Apple’s incredible products, in addition to a diverse and vibrant programme of events. It is a place for people to meet and collaborate, and most of all, it will be an exciting experience that goes beyond retail.”
Check out the photo gallery above for some more imagery of this next level Apple Store.