The real question is, which pair of denim are you copping?
Pharrell brings his genius mind to the world of denim in the new G-Star RAW Spring 2017 collection. Filled with bold patterns and a bright aesthetic, the G-Star Elwood X25 project includes 25 styles of internationally inspired denim from floral to camo.
Using G-Star’s signature 3D denim, the collection is meant to express individuality. Talking about the project, Pharrell states “The 25 prints are an expression of true creativity. They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.”
The lookbook is split into two parts. The first look book gives us a glimpse at eight of the twenty-five prints available. Shot on the streets of London, the Blaze Orange Camouflage Print is shown with the monochromatic floral Thai Silk Print. While the Tigerstripe Camouflage Print is shown alongside the Prison Stripe Print.
Across the pond, the second part of the lookbook is shot in New York featuring the Regimental Stripe Print in navy and red, matched with the punky Royal Tartan Print. We also see a camo iteration in the Alpenflage Camouflage Print contrasted against a traditional floral Fleur De Lys Print.Hear more from Pharrell and see the other 17 patterns and colorways on the brand’s official website or head to a G-Star location to cop a pair. Let us know what your favourite print is in the comments!