I mean, you wouldn’t wear a Knicks jersey to a Nets game, right?
These days, there’s not many rules when it comes to fashion but one major faux pas is still alive and well: brand mixing. The general rule of consensus is don’t mix brands that are in competition with each other, for example Nike and Adidas. In case you don’t remember, Kylie Jenner disrespected Kanye by wearing Yeezy boosts with Nike socks.
Referred to as “brand synergy,” brand mixing has always been a topic of friction in the fashion game. Streetwear culture has always had a culture of supporting a particular brand - I mean, you wouldn’t wear a Knicks jersey to a Nets game, right? Through the lens of streetwear culture, it may never be okay to wear Adidas and Nike together, or Adidas and Reebok or Asics and Puma.
Many people cannot dissociate the cultural view to see beyond the rivalry of each brand. My personal rule is to respect the aesthetic synergy. It may not be the brands that clash but the aesthetics of the pieces you're trying to match. Fashion is meant to be a form of expression and a reflection of ourselves and our culture. So why do we apply these rules without understanding the cultural context behind our fashion choices?
How do you feel about brand mixing? Let us know in the comments.